The major autumn shopping festival "Amazon Prime Thanks Festival 2026" (Prime Big Deal Days Japan) will take place from Friday, October 16 at 0:00 to Monday, October 19 at 23:59 JST.
Ahead of the main event, the eagerly anticipated "Pre-Sale" will run from Tuesday, October 13 at 0:00 to Thursday, October 15 at 23:59 JST, delivering a massive 7-day shopping extravaganza. Designed exclusively for Prime members under the theme of "Special Autumn Experiences," this event showcases over 4 million discounted products and exclusive Amazon items at special event pricing.
This comprehensive guide details the event schedule, strategies to maximize the point-up campaign offering up to 10,000 reward points, key product categories to watch, and essential preparation steps to secure the best bargains.
Amazon Prime Thanks Festival 2026 Schedule & Overview#
The 2026 Prime Thanks Festival spans 7 full days across two distinct phases: a 3-day Pre-Sale and a 4-day Main Sale. Items featured in the Pre-Sale will remain at their discounted prices during the Main Sale, but limited-quantity items may sell out quickly, making an early start crucial.
・Pre-Sale Period: Tuesday, October 13, 0:00 – Thursday, October 15, 23:59 JST (72 hours)
・Main Sale Period: Friday, October 16, 0:00 – Monday, October 19, 23:59 JST (96 hours)
・Eligibility: Amazon Prime Members (including 30-day free trial members)
・Sale Scale: Over 4 million items (Large appliances, home goods, groceries, fashion, electronics, etc.)
・Concurrent Promotions: Point-Up Campaign, Grand Lucky Draw, Kindle Unlimited & Amazon Music Unlimited special campaigns
| Sale Phase | Dates & Duration | Key Features & Strategy |
|---|---|---|
| Pre-Sale | Oct 13 (Tue) 0:00 – Oct 15 (Thu) 23:59 JST |
Select featured items and major brands drop early. Perfect for securing high-demand electronics and appliances before inventory depletes. |
| Main Sale | Oct 16 (Fri) 0:00 – Oct 19 (Mon) 23:59 JST |
Full lineup of over 4 million discounted items. Special daily time deals and limited-quantity flash sales run concurrently. |
Earn Up to 10,000 Points: Point-Up Campaign Strategy#
To maximize savings during the Prime Thanks Festival, participating in the Point-Up Campaign is mandatory. By making purchases totaling 10,000 yen (tax included) or more during the event, you earn substantial bonus points on top of standard rewards.
| Condition & Milestone | Point Boost | Details & Tips |
|---|---|---|
| Prime Membership | +2.0% | Paid Prime members and 30-day free trial users are both fully eligible. |
| Amazon Mastercard Payment | Up to +3.0% | Standard 2.0% Prime card reward supplemented with extra campaign reward points. |
| Target Category Bonus | Up to +7.0%+ | Purchases in large home appliances, home & kitchen goods, and featured brand selections receive a major boost. |
| Reward Point Ceiling | 10,000 pts | Maximum cumulative bonus reward is capped at 10,000 Amazon Points per account. |
By entering the campaign and shopping above the qualifying threshold, members can enter the Grand Lucky Draw to win up to 100,000 Amazon Points and premium gift items. Remember to click 'Entry' on the event homepage before checkout.
Top Categories & Must-Buy Deals#
The 2026 Prime Thanks Festival offers deep discounts across hardware, tech gadgets, household essentials, and digital subscription services.
1. Amazon Devices: Annual Best Price Reductions#
- Fire TV Stick 4K Max / Fire TV Stick: Essential streaming devices for movies and entertainment during autumn evenings.
- Kindle Paperwhite / Kindle Scribe: Dedicated e-readers with glare-free displays and generous point-back promotions.
- Echo Show 8 / Echo Pop: Smart displays and speakers powered by Alexa voice control.
- Fire HD Tablet Series: High-value tablets ideal for gaming, reading, and video streaming.
2. Trending Tech Gadgets & Apple Products#
- Apple Products: iPads, Apple Watches, AirPods Pro, and MacBook models at special discount pricing.
- VR/MR Headsets: Meta Quest 3S and official accessories.
- Portable Power Stations & Emergency Tech: High-capacity power stations and solar panels from Jackery and Anker.
3. Home Appliances, Furniture & Bulk Daily Essentials#
- Smart Home Appliances: Robot vacuums (Roomba, ECOVACS), air purifiers, and washer-dryer combos.
- Bulk Grocery & Household Supplies: Bottled tea, sparkling water, laundry detergents, diapers, and premium bath towels.
- Anime & Entertainment: Special Blu-ray collector editions such as A Place Further Than the Universe.
4. Massive Campaigns for Amazon Music, Kindle & Audible#
One of the biggest hidden highlights of Prime Thanks Festival is the major discount campaign across Amazon's digital content ecosystem. Subscriptions offer their longest free trial periods and deepest discounts of the year.
・Amazon Music Unlimited: 3 to 4 Months Free Trial (Unlimited lossless & spatial audio with over 100 million tracks)
・Kindle Unlimited: First 3 Months for 99 Yen or 3 Months Free (Access to over 2 million e-books, novels, manga, and magazines)
・Kindle E-Book Sale: Up to 70% Off & High Point Back (Tens of thousands of popular manga, business titles, and bestsellers)
・Audible Audiobook Service: First 2 to 3 Months Free Trial (Over 120,000 professional voice-narrated audiobooks)
Essential 4-Step Checklist Before the Sale Starts#
Follow this checklist to maximize your savings without missing time-limited inventory:
- Join Amazon Prime (Free Trial Eligible): Prime Thanks Festival is exclusive to Prime members. Utilize the 30-day free trial if you are not yet a member.
- Register for the Point-Up Campaign: Simply tap the "Entry" button on the campaign page. All purchases during both Pre-Sale and Main Sale count toward eligibility.
- Add Items to Wishlist & Enable App Notifications: Add items to your Wishlist beforehand to receive instant push alerts when time sales or price drops begin.
- Claim Free Trials on Digital Services: Digital service promotions (Music Unlimited, Kindle Unlimited) often start ahead of the physical sale, allowing immediate access to music and reading.
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